Ah the age old question: When is the best time to post? There is no standard posting time that would work for everyone. The End.
It would be really funny to end the post now.
While there is no set standard there however, are some rules and guidelines you can use to choose the best time.
Why is choosing a specific time still important?
Some argue that with feed ranking there’s no need to worry about posting time. Well, that’s not exactly correct. If you want your post to be ranked high in newsfeed, it must collect as many likes as possible right after it posted. Speed of collecting 👍 is what matters. The lifetime of a post is VERY short. If your post didn’t collect many likes in first 20 min,lets be honest, it means,i̶t̶ ̶s̶u̶c̶k̶s̶ it won’t collect many likes at all. To get to the Top Posts, your post should collect many likes in first 10-20 min. To succeed, you have to post when your audience is online and ready to engage. Welcome to life at the speed of likes!
What should you do?
- Check out your Insights to understand where your followers are from.
7 am(before school/work), 12 pm(lunch time), 10 pm-2 am(before going to bed) are the best posting time according to the statistics. You definitely have to try it out. If your followers are from USA, but you are in Uganda, use time zone converter. If your followers are from 2-3 different countries,choose a prime time for each country.
- Think about who your followers are and what their lifestyle is.
If your followers are mamas of newborns,most likely they are awake at 4-5 am. If your followers are 80-90 years old grannies with no unexpected addiction to Playstation, there is no point in posting after 9 pm. If your followers are party animals, posting at 8 am on Saturday morning won’t be your best choice.
- Check out the most engaging days for Insta (google it!).
- Try out posting in non-popular hours, when your ugly and boring posts have the chance to “stand out of the crowd”, because other people don’t post their awesome and interesting content at this time. I’m not kidding, Try it.
Test and test and test. Once you finished testing, test again.